![]() ![]() The ten local high school cheerleaders who were selected for the 1970 season were also involved in the task of totally redesigning the uniforms and creating new dance style cheer routines under Dee Brock's direction and with the help of a choreographer. ![]() At first the main change was to create an all-female squad and change the uniforms and style of cheerleading routines to be primarily dance and less like traditional acrobatic routines like that of high school or college cheerleading squads. Preparing for the 1970 season, Schramm decided to change the Cheerleaders' image to boost attendance. Understanding the importance of the entertainment industry to the Cowboys' profitability, Schramm was inspired to form a cheerleading squad dressed in similar fashion to Cash. She became an instant public sensation in Dallas, also gaining attention from Cowboys General Manager Tex Schramm. History 1960s ĭuring a game between the Cowboys and the Atlanta Falcons at the Cotton Bowl during the 1967 season, the short skirted, well-endowed stripper named Bubbles Cash caused a tremendous stir in the crowd that turned to cheers when she walked down the stands staircase on the 50-yard line carrying cotton candy in each hand. The Dallas Cowboys Cheerleaders (sometimes initialized as DCC, and officially nicknamed "America's Sweethearts") are the National Football League cheerleading squad representing the Dallas Cowboys team.
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